We set our annual targets and projects in line with new trends in the world and changing cosmetic product usage habits, evaluate customer expectations for the product to be produced, and work by prioritizing user experience in this process. After deciding on the right product for your skin, we move on to laboratory processes, and after long studies in the laboratory, we create different formulas compatible with different skin types. We move on to the packaging design phase to finalize the products with formulas that have successfully passed all tests. At this stage, we prioritize the consumer experience and create products with a specific story from the packaging to the formula.

We know the importance of water saving and we consider it an important task to develop products that ensure hygiene, health and water saving while producing our products. Thus, by designing personalized and water-free products, we both maximize hygiene and fulfill our responsibility to leave a livable world for future generations by conserving water.

Since the first day we started production, we have not applied animal tests in R&D and production processes. We are against the use of animals as test subjects for any purpose in the cosmetics industry. There are many alternative methods to be used instead of torturing animals with animal experiments. By using these alternative methods in production processes, it is possible to bring products to customers without harming any life. We use international resources, computerized analysis methods, volunteer trials, product aging tests and experiments on artificial skin in the testing processes of our products.

SLS/SLES is known to be irritating on the skin. It can also show carcinogenic properties at high rates. We do not use SLS and SLES raw materials in our products. The use of alcohols in high concentrations and quantities in products causes dry skin. We do not use alcohol in a large part of our products. Parabens can cause toxic effects when used in high concentrations. We do not use parabens in our products.